This house remix of Shuggie Otis‘ “Strawberry Letter 23” by German producers Gabriel Viu & DJ Calvin from the GreenGorilla Records collective stucks in my head since days. You ask why?
A British study in the journal Psychology of Music has tried to understand the origins of earworms. Quoting an article on nbcnews.com they identified four main triggers:
“The most common one was music exposure, either recently hearing a tune or repeatedly hearing it. A second reason was memory triggers, meaning that seeing a particular person or word, hearing a specific beat, or being in a certain situation reminds you of a song. The third reason for earworms is your emotional frame of mind, or ‘affective states.’ Feeling stressed, surprised or happy when you hear a song may make it stick in your head. And a fourth cause was ‘low attention states.’ A wandering mind, whether from daydreaming or dreams at night, can set off this involuntary musical imagery.”
Having this theory and the incredible Shuggie Otis earworm in mind I am sure that the following reasons make the most sense for me:
1st. musical exposure with listening to this on repeat,
2nd. it reminds me to the original I always loved,
3rd. it makes me happy,
4th. this song is a daydream,
5th. and not on the list: It’s a damn good remix.
3rd Eye Kid 